2023 Toyota Crown: A Japanese Flagship Comes Stateside As An SUV-Like Hybrid

2023 Toyota Crown
Previous Toyota Crowns, though they haven’t been imported to the U.S. since 1972, have all been huge luxurious sedans, wagons or coupes, however the 2023 Crown is a Twenty first-century mash-up of crossover, fastback coupe and sedan themes. Scotty Reiss

On sale since 1955, the Toyota Crown is an enormous star in Japan and one in all Toyota’s longest-running merchandise. However whereas acquainted throughout Asia and one of many first merchandise the automaker imported right here, the large Crown hasn’t been offered within the U.S. since 1972. This fall, nevertheless, a hybrid-only Crown will return stateside as Toyota’s most luxurious mannequin It’ll even be the primary to get the automaker’s performance-oriented Hybrid Max engine.

Toyota hasn’t but introduced pricing, however this new Crown could be very totally different from earlier variations or the soon-to-depart Avalon. Whereas a sedan with a fastback design, it could even be referred to as a crossover for its greater floor clearance, 4 inches greater than the Camry

It’s resultingly tall: The Crown’s general top is 60.6 inches to the Camry’s 56.9, nevertheless it’s nonetheless shy of full crossover top: the Toyota Venza is significantly taller at 65.9 inches. Though we received’t see them right here, Toyota has launched three different variations of the Crown for Japan, a standard sedan with out the elevate, a compact crossover not too totally different from the U.S. mannequin, and a full-on SUV referred to as the Crown Property.

1972 Toyota Crown
The final time the Toyota Crown was offered within the U.S. was in 1972, and it appeared like this. The mannequin has remained a conservative sedan ever since. Toyota
2023 Toyota Crown
Till now, anyway. The fifteenth-generation 2023 Crown seems to be dramatic, significantly on this two-town black-and-red scheme. Scotty Reiss

Designed and constructed and in Japan, the U.S.-model Crown received’t have the Maserati-esque entrance grille badge seen on world fashions. As a substitute, it has a novel entrance grille and facia anchored by a conventional Toyota oval. The entrance is marked by a flat entrance grille with a diamond reduce sample however no perforations as is typical of inside combustion engines; as a substitute it has small, horizontal air intakes above and beneath the grille. 

Its silhouette is coupe-like, the roof line swooping towards the rear, which is outlined by a large, vertical trunk spanned by a light-weight bar and the Crown title spelled throughout the rear. If customers love crossovers however nonetheless need crossover coupe sleekness, the Crown will present.

At its reveal, Toyota showcased the Platinum trim in a two-toned purple and black paint scheme, although Crown will likely be out there in 8 colours together with Heavy Metallic black and Bronze Age bronze.  

2023 Toyota Crown dashboard
A slick and minimalist cabin places all of the visible info on huge, vibrant screens however fortunately nonetheless contains bodily controls for a lot of features. Toyota’s new infotainment system can also be optimized for voice command. Scotty Reiss

A Triple Crown of Trims

The brand new Crown will likely be out there in three trims and with two four-cylinder engines: a 2.5-liter hybrid producing 236 horsepower is customary within the XLE and Restricted trims, and these are estimated to return about 38 mpg mixed. The Platinum trim will carry the primary ever Hybrid Max, a performance-tuned motor that ought to produce 340 hp from 2.4 turbocharged liters. Energy by no means comes with out a worth, and this engine is estimated to get about 28 mpg.

All fashions are all-wheel drive (AWD) and have a shift by wire digital gear selector, now with a diminutive palm-sized shifter; the XLE and Restricted fashions have a constantly variable automated transmission (CVT) whereas the Platinum has a extra performance-focused direct shift 6-speed transmission. There are three drive modes within the XLE and Restricted trims: Regular, eco and sport. The Platinum Hybrid Max mannequin provides sport+, consolation and customized modes permitting drivers to place all 340 ponies to work.  

To counter the driving dynamics that greater floor clearance can generate, and to create a extra sedan-like drive expertise, Toyota added an adaptive suspension system and lively cornering help for extra driving management and luxury. We weren’t allowed to drive the brand new Crown, however previous Japanese-spec fashions have been recognized for his or her clean and opulent rides.

Setting the Stage for an Electrical Crown?

Toyota has been sluggish to the totally electrical sport, solely simply introducing the bZ4x crossover earlier this yr. However final doesn’t imply worst, and with the introduction of the Crown, it seems that Toyota is poised for a extra studied entree to the electrical automotive market. 

Toyota defines hybrid as a part of its electrification technique, however the Crown carries earmarks extra typical of totally electrical vehicles: The scale, form and top of the chassis, the flat entrance grille and the comparatively flat rear flooring with solely a small driveshaft tunnel are particulars generally seen on electrics. 

Luxurious Particulars, Together with Some that Migrate from Lexus 

Sitting within the driver’s seat, the posh particulars of the Crown are obvious; Toyota’s leatherette, referred to as SofTex, covers the seats (with a faint bronze-colored distinction piping on the Platinum mannequin we noticed) in a chic channel stitched sample, and soft-touch supplies cowl all surfaces. A brand new minimalist design for the middle console and dashboard add to the class. And a few first-time options for Toyota make their manner from Lexus. 

In case you’ve been within the Lexus NX or LC 500 currently, you’ll acknowledge the gear selector, a small, palm-sized shifter that simply pops the automotive into gear. You’ll additionally acknowledge the park help button tucked simply behind the gear selector. This characteristic expenses the automotive with discovering a parking spot and maneuvering into it; all the driving force must do is management braking and acceleration. This characteristic is restricted to the Platinum trim, nevertheless. 

Toyota additionally added a digital key possibility that permits house owners to make use of a sensible telephone to unlock, begin and drive the automotive, no bodily key. This setup additionally permits house owners to assign, and revoke, the important thing for others to drive. 

2023 Toyota Crown back seat
The Crown combines “Crossover coupe” and sedan strains, however not like some autos in each classes, there’s loads of room within the again seat. Toyota
2023 Toyota Crown forward cabin
Ahead passengers are handled to loads of legroom, and the whole cabin is brightened by a dual-pane glass roof. Toyota

Trendy Multimedia 

Anchoring the brand new look is a single panel dashboard into which Toyota’s new multimedia system and driver info display are built-in, creating a chic and fashionable really feel. The digital driver’s show and infotainment system have been redesigned final yr for the debut of the Tundra and Sequoia with a much more user-friendly operate, over-the-air updates and “Hey Toyota” voice-activated help. 

The multimedia system is customary, as is the upgraded Toyota Security Sense 3.0 driver help and security system. TSS doesn’t characteristic any new features, however has enhanced the present system with extra precision, particularly in lane departure warning and help, adaptive cruise management and adaptive excessive beam headlights.

2023 Toyota Crown trunk
The fastback strains counsel that the Crown is a hatchback, very similar to crossover coupes just like the BMW X4 or hatchback sedans just like the Audi A5 sportback. Actually, it’s acquired a standard trunk within the mildew of Tesla’s fastback sedans. Toyota

A Roomy, Snug Again Seat and a Massive Trunk

The luxurious continues within the backseat, which is large and cozy. Rear seat passengers will discover air vents and USB-C ports for charging gadgets. Regardless of the coupe-like form of the Crown, there’s loads of headroom for an average-height passenger. 

The coupe form, nevertheless, would possibly lead patrons to suppose that it is a hatchback with contiguous passenger-cargo house. It isn’t. As a substitute, and a bit just like the Tesla Mannequin 3, the Crown has a conventional trunk, which is sort of massive, although the rear seats fold to create further linear cargo house. 

In all, Toyota brings some nice new particulars and luxe options to its top-of-the-line mannequin, a pure re-introduction of the Crown title. The promise of Hybrid Max will little question delight the extra lead-footed drivers on the highway, and for individuals who need higher gasoline financial system, Toyota delivers its all the time dependable hybrid system, now in a extra luxe setting.

Costs will likely be introduced nearer to the Crown’s on-sale date, however anticipate it to achieve sellers within the fourth quarter. The automaker says the brand new Crown just isn’t particularly a substitute for the outgoing Avalon, however it can sit on the high of its automotive lineup, so anticipate costs to start out someplace north of $50,000.


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