Autocamp Hospitality Group will quickly launch Subject Station, a set of accommodations concentrating on vacationers who need to trip outdoor.
And its first location in Moab, Utah will probably be able to go in early spring of 2023 beginning at nearly $160 per room.
Shifting from Airstream trailer-based lodging to a standard lodge idea could come as a shock to followers of Autocamp. However this idea has been years within the making.
Over the previous few years, the corporate has handed on opening Autocamp websites in sure markets on account of timeline points or “land restrictions,” which has pushed it to think about extra conventional lodging lodging, Julie Saunders, the CMO of Autocamp and Subject Station, informed Insider.
However simply because Subject Station is extra of a standard lodge than a glamping web site doesn’t suggest the model is dropping sight of its love for the outside.
Just like the Autocamp areas, many of those Subject Stations will probably be in areas with outside recreation alternatives, whether or not or not it’s nationwide parks, snowboarding locations, or water sports activities hotspots.
The lodges may even have outside gear leases, guides, and “academic programming” to maintain its friends within the nice outdoor …
… together with cafes, swimming pools, and beer gardens, that are already mainstays at Autocamp websites.
“Autocamp is extra ‘journey mild,'” Saunders stated. “With Subject Station, we now have a retail and rental element in our foyer in order that we’re getting folks outdoors to recreate.”
And the turnaround time on these Subject Station accommodations will probably be fast.
To save lots of each money and time, as an alternative of constructing new properties from the bottom up, Subject Station is taking a web page out of Margaritaville’s actual property playbook by changing and renovating current motels and lodges.