Now we have made these selections for YOU.
Are there hundreds of thousands of followers of professional browsing we’re unaware of?
How about, Mr Logan, you inform us what number of distinctive viewers there have been. Or how many individuals have been tuned in concurrently on the peak of the Finals.
I’d warrant these numbers are spectacular in a really completely different approach.
What do we predict? 20k? 30k, tops?
Are you actually telling us, Mr Erik Logan, that the WSL Finals have been extra fashionable than final yr’s NBA convention finals, watched by a median of seven million viewers (East) and 6.7 million (West)?
The 2022 Champions’ League Remaining between Liverpool and Actual Madrid averaged simply 2.76 million viewers within the US. Granted, soccer remains to be a rising sport in North America, but it surely’s considerably extra fashionable than browsing.
Plain and easy: the WSL’s numbers are ludicrous. It’s a marketing campaign of such deliberate misinformation and manipulation of statistics that it quantities to sheer lies.
The search for knowledge is a goldrush. It’s the mark of Erik Logan’s media savvy, when you may name it that. While new for browsing, it’s hardly an unique tactic. The truth is, web tradition is based on it.
Think about TikTok, the app that has monetised our consideration and vainness like no different. By the numbers, TikTok crushes all else. The place Instagram or YouTube provided hundreds of thousands, TikTok provides you trillions. Nevermind in a single day fame, TikTok could make you well-known in a number of hours.
However the place are these views coming from? What does it imply? How are they generated? What precisely constitutes a “view”?
These are questions no-one is aware of the reply to. TikTok is owned by the Chinese language firm, ByteDance, and so they’re not precisely clear.
Do the tip customers of the app care? Not within the least. They simply see numbers. They don’t query them.
The WSL technique is not any completely different: listed below are some numbers that look spectacular. Nevermind the proof.
Fiddling the numbers may match within the quick time period. If the play is to make the WSL appear like a catch so Ziff can offload it, then Logan and his marketing campaign of nonsense is bang on. But when they actually care about long run stability, the core fanbase, or the standard of the product on provide, the technique is sorely wanting.
The place does this less-than-inviting schedule depart Medina and Florence? There ought to be little debate that these are the 2 most gifted and well-rounded male surfers on the planet. However would you, of their footwear, be motivated to return?
Is John Florence more likely to tie up Vela and forgo chasing empty waves within the South Pacific to scratch round within the mush at Trestles, or be ousted by Filipe Toledo in a knee-threatening air present?
As for us, we’ll nonetheless watch, just like the black and blue partner who swears it doesn’t occur typically. He’s slightly below a variety of stress, you see. Issues will get higher. It’s my fault, actually.
However though the WSL could not lose us or care if it does, it ought to very a lot care about dropping its stars.
The machinations of the WSL are nothing wanting Orwellian. They don’t hear, they don’t care.
And in Orwellian style, solely those that hold the machine going, the surfers themselves, have the facility to do something about it. Not that they ever will.
And who can blame them? Look how their little petition was scrumpled and dismissed after Margaret River.
Now we have made these selections for YOU.
It’s in YOUR BEST INTERESTS to DO WHAT WE SAY.
DO NOT QUESTION our methods or construction.
However in contrast to Orwell’s proles, residing in blissful ignorance of the meagre existence they’re subjected to, the rivals on the WCT, women and men of the world as they’re, absolutely know that the Tour schedule (and arguably, construction) is just not accurately. They know higher waves exist.
They may squeak dissent in non-public, but none appear keen to face in opposition to Eric Logan’s cult of persona. As a substitute, they are going to shut up and get on with it.
They are going to start the season at Pipe, realizing full nicely it ought to be the tip.
They are going to return to Kelly’s Ranch, every sweltering and seething silently within the stink of Lemore’s warmth. Nodding graciously to Kelly as they go his trailer. “Sure, sir. Thankyou, sir. Please, sir, could we now have some extra?”
And they’ll trudge despondently again to Trestles, neutered and spayed by a venue that makes skilled browsing appear like it has all of the verve of a mannequin railway exhibition.
If you need an image of the long run, think about Eric Logan’s clear Vans stamping on the face of surf tradition – endlessly.