Inheritor to Miki Dora’s Malibu throne Jonah Hill pokes head from reclusive way of life transition, noticed exterior luxurious camper van after Ventura surf session!


We’ve got made these choices for YOU.

Are there tens of millions of followers of professional browsing we’re unaware of?

How about, Mr Logan, you inform us what number of distinctive viewers there have been. Or how many individuals had been tuned in concurrently on the peak of the Finals.

I’d warrant these numbers are spectacular in a really totally different approach.

What do we predict? 20k? 30k, tops?

Are you actually telling us, Mr Erik Logan, that the WSL Finals had been extra fashionable than final 12 months’s NBA convention finals, watched by a mean of seven million viewers (East) and 6.7 million (West)?

The 2022 Champions’ League Last between Liverpool and Actual Madrid averaged simply 2.76 million viewers within the US. Granted, soccer remains to be a rising sport in North America, however it’s considerably extra fashionable than browsing.

Plain and easy: the WSL’s numbers are ludicrous. It’s a marketing campaign of such deliberate misinformation and manipulation of statistics that it quantities to sheer lies.

The search for knowledge is a goldrush. It’s the mark of Erik Logan’s media savvy, for those who may name it that. While new for browsing, it’s hardly an authentic tactic. In truth, web tradition is based on it.

Think about TikTok, the app that has monetised our consideration and self-importance like no different. By the numbers, TikTok crushes all else. The place Instagram or YouTube provided tens of millions, TikTok provides you trillions. Nevermind in a single day fame, TikTok could make you well-known in a couple of hours.

However the place are these views coming from? What does it imply? How are they generated? What precisely constitutes a “view”?

These are questions no-one is aware of the reply to. TikTok is owned by the Chinese language firm, ByteDance, they usually’re not precisely clear.

Do the top customers of the app care? Not within the least. They simply see numbers. They don’t query them.

The WSL technique isn’t any totally different: listed below are some numbers that look spectacular. Nevermind the proof.

Fiddling the numbers may go within the quick time period. If the play is to make the WSL appear like a catch so Ziff can offload it, then Logan and his marketing campaign of nonsense is bang on. But when they actually care about long run stability, the core fanbase, or the standard of the product on supply, the technique is sorely wanting.

The place does this less-than-inviting schedule depart Medina and Florence? There ought to be little debate that these are the 2 most proficient and well-rounded male surfers on this planet. However would you, of their footwear, be motivated to return?

Is John Florence more likely to tie up Vela and forgo chasing empty waves within the South Pacific to scratch round within the mush at Trestles, or be ousted by Filipe Toledo in a knee-threatening air present?

As for us, we’ll nonetheless watch, just like the black and blue partner who swears it doesn’t occur typically. He’s slightly below a variety of stress, you see. Issues will get higher. It’s my fault, actually.

However though the WSL could not lose us or care if it does, it ought to very a lot care about shedding its stars.

The machinations of the WSL are nothing in need of Orwellian. They don’t hear, they don’t care.

And in Orwellian vogue, solely those that hold the machine going, the surfers themselves, have the facility to do something about it. Not that they ever will.

And who can blame them? Look how their little petition was scrumpled and dismissed after Margaret River.

We’ve got made these choices for YOU.

It’s in YOUR BEST INTERESTS to DO WHAT WE SAY.

DO NOT QUESTION our methods or construction.

However in contrast to Orwell’s proles, dwelling in blissful ignorance of the meagre existence they’re subjected to, the rivals on the WCT, women and men of the world as they’re, certainly know that the Tour schedule (and arguably, construction) just isn’t accurately. They know higher waves exist.

They could squeak dissent in personal, but none appear prepared to face towards Eric Logan’s cult of character. As a substitute, they are going to shut up and get on with it.

They may start the season at Pipe, figuring out full properly it ought to be the top.

They may return to Kelly’s Ranch, every sweltering and seething silently within the stink of Lemore’s warmth. Nodding graciously to Kelly as they cross his trailer. “Sure, sir. Thankyou, sir. Please, sir, could we’ve some extra?”

And they’ll trudge despondently again to Trestles, neutered and spayed by a venue that makes skilled browsing appear like it has all of the verve of a mannequin railway exhibition.

If you’d like an image of the longer term, think about Eric Logan’s clear Vans stamping on the face of surf tradition – ceaselessly.



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