The Stone too!
What a time to be alive and a part of this surf trade all of us name residence. Oh, you could not prefer it. It’s possible you’ll grunt and growl “Trade? I ain’t no a part of no trade, man. I surf for pure causes.” Solely that’s merely naive chatter. You, me, Sam Waters, we’re all the identical. Cogs within the machine and on that be aware an thrilling new rumor is percolating.
You definitely recall, weeks in the past, when whispers grew to loud to disregard that VF, dad or mum firm to Vans, Supreme, JanSport was set to amass Boardriders, residence to Billabong, Quiksilver.
Impeccable supply BeachGrit penned on the time, “Goals do come true, as they are saying, and the acquisition by one of many world’s largest attire, footwear and equipment corporations, consolidates VF Corp, which additionally owns the canvas shoe firm Vans, because the hub round which surf style now revolves.”
Alas, that dream was however a wisp of tropical air, dissipated by colder fronts from the east.
A brand new sizzling rumor, although, has floated and right here we’ve Genuine Manufacturers Group grabbing ahold of the long-lasting Mountain and Wave, Stagnant Pool and folding them into a strong home that features Izod, Neil Lane, the licensing rights to Elvis Presley, Marilyn Monroe, Muhammad Ali and plenty of different manufacturers plus personalities.
Oh, additionally Volcom.
Genuine Manufacturers Group, headquartered in New York Metropolis, was based by Canadian Jamie Salter in 2010 after he dabbled within the snowboard trade. The corporate went on an early tear, buying Juicy Couture plus picture and advertising and marketing rights for notable names together with the aforementioned Presley, Monroe, Ali plus Shaq O’Neill and Dr. J. In whole, some 50 manufacturers are actually owned raking in some $22.5 billion a 12 months.
Pop that bottle of classic Champagne you could have been saving to have fun, if the rumor proves true.