Southwest Florida goes photo voltaic whereas the going is sweet

The solar nonetheless shines for solar energy companies and owners within the Sunshine State. Each had been hurrying to put in methods on Southwest Florida rooftops earlier than the top of subsequent 12 months, when federal tax credit have been set to run out. That’s when the skies would have been getting cloudier for the photo voltaic trade. The 26% tax credit this 12 months and 22% subsequent 12 months have been ending on the finish of 2023. This left owners and companies clamoring to money in on the profit. Now, they will quiet down. 

As this problem of Gulfshore Enterprise went to press, U.S. Senators Joe Manchin of West Virginia and Chuck Schumer of New York struck a $430 billion deal to fund what’s referred to as the Inflation Discount Act. It might have been referred to as the “Photo voltaic Surge Act,” as about $369 billion of the laws will go towards clear power initiatives, together with the return of a 30% federal tax credit score owners and companies might obtain for going photo voltaic. These shall be in place via 2032. The Senate and the Home of Representatives authorised the act; and President Joe Biden signed it into legislation on Aug. 16. 

The urgency and uncertainty resulting in this second created fairly the conundrum. Photo voltaic salespeople could have been benefiting from that. Photo voltaic panels are likely to have 25-year warranties. Whereas the customers can be saving cash over the lengthy haul of the subsequent 25 years—“proudly owning their very own energy as an alternative of leasing it” because the photo voltaic salespeople stress—those that had not executed due diligence ran the chance of getting charged greater than market value by the photo voltaic corporations. 

Even a relatively unhealthy photo voltaic deal is prone to save customers cash when in comparison with what Florida Energy & Gentle or LCEC energy charges will do over the subsequent two and a half many years, mentioned Mark Wilkerson, a photo voltaic trade marketing consultant and professional who has labored within the enterprise for nearly 40 years. Wilkerson employed Florida Photo voltaic Design Group to place photo voltaic on his own residence in Babcock Ranch. He selected the Fort Myers-based firm, he mentioned, as a result of they’re doing enterprise the precise approach. However owners ought to search a number of quotes and seek for the very best photo voltaic deal versus accepting the primary one they see.

“Their job is to max out how a lot photo voltaic they will get in your roof—whether or not you want it nor not,” Wilkerson says of the “door titties,” the photo voltaic salespeople who go door-to-door. That’s what he wished to keep away from. “It’s not about what you want. It’s about how they will maximize the revenue on your home.”

The flip aspect is that some salespeople who see the sticker shock on potential purchasers’ faces will find yourself providing a smaller variety of photo voltaic panels. These purchasers then shall be residing in a “hybrid” home, with a proportion of their cash going towards the photo voltaic setup and the remaining going to the ability firm.

Purchaser, Be Conscious

There are many do’s and don’ts when scouting potential photo voltaic corporations, Wilkerson mentioned. Tesla provides the most cost effective merchandise, however a Google search will counsel it’s missing within the customer support division. This might be paramount given the standard 25-year warranties and the long-term funding being made.

“You need someone native, that’s been round for greater than two or three years,” Wilkerson says. “You need regionally owned. And also you need them to have their very own installers. That’s the important thing factor. If there’s an issue—and I’ve seen it out right here a number of instances—the subcontractor will say, ‘It should be the corporate’s fault.’ And the corporate will say, ‘I offered you one thing that labored. It should have been the installers.’ Once they’re all beneath one roof, there’s no person else to level to.”

John Bishton of Fort Myers put in his personal system 12 years in the past. He’s an electrician and a photo voltaic system inspector who does inspections as a contractor with Xando Vitality, a photo voltaic firm that has its stateside headquarters in Fort Myers.

“Go together with the one which’s acquired the value and that’s been some time within the space,” Bishton says. “The opposite huge factor is the guarantee and the service. You may decide and select which one you need. Negotiate with them and see the place they’re at.”

When searching for a number of quotes, customers could discover it powerful to get an apples-to-apples comparability. Ask the salesperson for the value per watt, which is set by dividing the system’s value by the estimated kilowatts the system will present. If that value isn’t near $3 per watt, you’re in all probability overpaying, Wilkerson and Bishton every mentioned. Nevertheless, the value per watt will differ on the kind of house, the roof, the scale of the system required and the shade.

“Negotiate with them,” Bishton says. “Get the value per watt down as little as you’ll be able to. It’s like shopping for gasoline. A few of them you’ve acquired to pay $4.75 a gallon. A few of them, you’ve acquired to pay $4.25. A few of the numbers, you’ve acquired to look at it.”

Having a hybrid system additionally may be price exploring, Bishton mentioned—for instance, if the house’s rooftop has an excessive amount of shade.

“I in all probability wipe out 75% of my energy invoice,” Bishton mentioned of his system. “It’s good to zero out for those who can. You get extra bang in your buck. However the system will nonetheless value you extra.”

Jeff Cherrie, a Fort Myers actual property agent, requested a number of neighbors with photo voltaic on their houses for suggestions. Based mostly on that, he selected Sunergy, primarily based in New Port Richey.

“In my case, I’ve acquired plenty of issues hooked as much as my home,” Cherrie says of why he went photo voltaic. “It simply labored out effectively for me to do it. I’ve acquired an RV hooked as much as it 12 hours a day. My invoice was too excessive. I like my home chilly. I talked to some neighbors across the space; this one simply appeared like the most suitable choice. It appeared like a no brainer.”

Giant-Scale Photo voltaic

Bailey’s Basic Retailer has been working on Sanibel Island since 1899. It has had photo voltaic panels on its roof since 2016, when co-owner Richard Johnson determined to rent Florida Photo voltaic Design Group and spent $240,000 on 180 photo voltaic panels. Johnson helped set up a Sanibel photo voltaic cooperative; with a number of island companies utilizing the identical firm, they have been capable of make the most of economies of scale and get higher pricing, he mentioned.

“After I acquired again right here in 2004, our common electrical invoice was about $25,000 per 30 days,” Johnson says. “My spouse and I have been within the course of of buying the enterprise from her father. We couldn’t afford 25 grand a month. We began taking a look at ‘How can we cut back?’”

Johnson did what photo voltaic installers suggest doing first: upgrading outdated home equipment to extra energy-efficient ones. “We put ourselves on a kilowatt weight loss program,” he says.

That first photo voltaic venture paid for itself in about two years, Johnson mentioned. In 2020, Bailey’s placed on an extra 300 photo voltaic panels for $260,000. This fall, the shop plans a 6,000-square-foot enlargement venture.

“Nicely guess what?” Johnson says. “That offers me one other 6,000 sq. toes to place photo voltaic panels on.”

That $25,000 energy invoice has been diminished to about $8,000 after switching to photo voltaic, Johnson mentioned.

“I measure issues in {dollars} and cents,” he says. “Not kilowatt hours. What’s my invoice? I’m so joyful, I’m doing it once more. Particularly with right now’s energy charges. FPL and LCEC made huge jumps. Each kilowatt you save is one you don’t have to purchase, and the value of power shouldn’t be prone to go down.”

Mercola, the net well being meals and complement firm, spent $1.3 million on a photo voltaic system that rests on the roof and carport roof of its Cape Coral headquarters, which features a 10,000-square-foot retailer and showcase for its merchandise. Mercola has 530 photo voltaic panels on the roof of its constructing and 490 extra panels unfold across the roof of its carports.

“To date, I’m fairly proud of it,” Steve Rye says. He’s the CEO of Mercola, which bought its system from Superior Inexperienced Applied sciences. “We haven’t had too many issues. I believe there have been a number of shocking unknowns; we’ve had a few little items of kit which have gone out. However on the entrance finish of this deal, to this point, so good. However the actuality of it’s getting via 20 years.

“We’ll see at 10 years what we can have paid for the system. We’re just about on monitor with the estimated energy we have been anticipated to generate.”

With rising prices, Rye mentioned he was glad Mercola went photo voltaic in 2019 moderately than now.

“We truly signed all the chilly proposal at first went loopy,” Rye says of inflation and supply-chain points. “If we had tried to place this factor on now, it could value 50% extra. It’s arduous to say what’s going to occur. With dearer electrical energy, it’s going to be a transparent win. However we all know that, as with something with electronics today, something can occur.”

The Conservancy of Southwest Florida, a nonprofit group that has a mission to guard water, land and wildlife within the area, obtained a $650,000 grant to include solar energy. It additionally went with Florida Photo voltaic Design Group, which put in 550 panels.

“We need to set an instance,” says Victoria Pollock, the Conservancy’s chief monetary officer. “It’s an instance that we’re setting of who we’re. Utilizing a renewable supply of power is a great factor to do.”

Costs, Panels and Folks

When purchasing for solar energy in your house, be ready for some confusion. Lots of the corporations use several types of software program to find out the variety of panels wanted. The methods are designed to offset—and be cheaper in the long term than—the annual power utilization out of your native energy firm. However the identical home might get quoted 5 completely different kilowatt sizes from 5 completely different photo voltaic corporations.

“The distinction in kilowatt that you’re seeing might be from quite a few various factors,” says Cory Keck, gross sales and operations supervisor with Fafco Photo voltaic, which has been primarily based in Cape Coral since 1974. “Completely different laptop software program packages arrive at completely different conclusions so far as what the photo voltaic will make. There are completely different enter variables resembling panel effectivity, shading issue, roof angle and tilt.”

Fafco started photo voltaic heating swimming pools in 1974 and commenced doing family photo voltaic methods in 1999. By 2018, the family photo voltaic enterprise lastly exceeded its pool-heating enterprise, Keck mentioned.

“Through the years, photo voltaic has change into less expensive and has now reached a degree the place it prices lower than your present energy invoice,” he says.

Florida Photo voltaic Design Group, headquartered in Fort Myers, was based by two former Fafco workers. Homeowners Dominick Zito and Jason Szumlanski have seen plenty of competitors come and go, particularly in latest months. As a result of, like Fafco, they’ve diversified their enterprise with out relying solely on photo voltaic, they’re positioning themselves to proceed thriving even after these federal photo voltaic tax credit expire.

“Our competitors has in all probability grown tenfold previously 18 months,” Zito says. “It’s sort of the wild, wild West right here. Google and Fb adverts—everyone is paying to play. There’s worth to your identify and quantity. Jason and I’ve been doing this for 12 years. It’s sort of a tragic state of what we’ve acquired occurring, however the cream will at all times rise to the highest.”

In Southwest Florida, even for those who go photo voltaic, you’ll have to stay linked to the grid with both FPL or LCEC.

Lots of the photo voltaic salespeople will fixate on serving to you beat your common month-to-month energy invoice cost. However as an alternative of buying a month-to-month cost, attempt purchasing for the bottom potential value per watt of electrical energy, mentioned Mark Wilkerson, a solar energy marketing consultant who relies in Babcock Ranch.

Wilkerson mentioned he as soon as heard a photo voltaic salesperson brag that he made $17,000 in commissions on one home. Wilkerson informed him: “That’s unethical, immoral, and I believe you must discover one thing else to do.”

Wilkerson supplied one closing piece of recommendation: After you invite the photo voltaic salesperson into your house, make certain to go to their workplace, too. “I encourage all of my neighbors: Go see their workplace. Go see their stock. It’s very crucial that you simply go along with individuals who have actual workers. The overwhelming majority of a photo voltaic firm today may be a gross sales man—and he may be a fantastic gross sales man—however then they discover someone else [from another company] to put in it.”

Native Estimates

Right here’s how 5 photo voltaic corporations submitted estimates for a similar two-story, 2,400-square-foot house in Fort Myers. Be aware: The estimates have been offered by every firm. Additionally, methods bigger than 11.7 kilowatts require owners to have a $1 million private legal responsibility umbrella insurance coverage coverage. Factoring within the quantity of that coverage will add to the underside line.

Fafco Photo voltaic 

Value of system: $25,914 after $9,105 tax credit score for a 12.6-kilowatt system producing 21,317 kilowatts per 12 months, 105% of power wanted. Estimated 25-year financial savings from paying FPL: $88,153.

Florida Photo voltaic Design Group

Value of system: $35,980 after $12,641 tax credit score for 16.1-kilowatt system producing 19,114 kilowatts per 12 months, 100% of power wanted. Estimated 25-year financial savings from paying FPL: $94,211.


Value of system: $35,979 after $12,641 tax credit score for 13.43-kilowatt system producing 19,619 kilowatts per 12 months, 119% of power wanted. Estimated 25-year financial savings from paying FPL: $50,597.

Xando Vitality

Value of system: $31,490 after tax credit score of $11,064 for 11.47-kilowatt system producing an estimated 15,053 kilowatts per 12 months, 78% of power wanted. Estimated 25-year financial savings from paying FPL: $41,146.


Gave three estimates with a $250 deposit that may be refunded for those who don’t select Tesla or will go towards value of system for those who do.

Tesla choice 1: Value of system: $25,752 after $6,695 tax credit score for 11.6-kilowatt system producing 14,899 kilowatts per 12 months, 74% of power wanted. Estimated 25-year financial savings from paying FPL: N/A.

Tesla choice 2:  Value of system: $31,968 after tax credit score of $8,311 for 14.4 kilowatt system producing 17,917 kilowatts per 12 months, 85% of power wanted. Estimated 25-year financial savings from FPL: N/A.

Tesla choice 3: Value of system: $37,292 after tax credit score of $9,696 for 16.8 kilowatt system producing 20,452 kilowatts per 12 months, 101% of power wanted. Estimated 25-year financial savings from FPL: N/A.


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