Toys and Video games Market 2023-2027: A Descriptive Evaluation of Guardian Market, 5 Forces Mannequin, Market Dynamics, and Segmentation

NEW YORK, Nov. 28, 2022 /PRNewswire/ — Based on Technavio, the world toys and video games market measurement is projected to develop by USD 70.12 million from 2022 to 2027. The market is estimated to develop at a CAGR of 8.1% through the forecast interval. Furthermore, the expansion momentum will speed up. North America held the most important share of the worldwide market in 2022, and the market within the area is estimated to witness an incremental progress of 31%.

Technavio has announced its latest market research report titled Global Toys and Games Market 2023-2027

Technavio has introduced its newest market analysis report titled International Toys and Video games Market 2023-2027

Uncover some insights on market measurement earlier than shopping for the total report. Request a free pattern report!

International Toys and Video games Market – Guardian Market Evaluation

Technavio categorizes the worldwide toys and video games market as part of the leisure merchandise market, which covers a wide range of classes, together with sports activities gear, musical devices, tenting gear, leisure autos, bicycles, toys, and different consumer-oriented video games. This report has extensively lined exterior components that may affect the dad or mum market progress through the forecast interval.

Discover insights on dad or mum market & worth chain evaluation. Obtain an unique pattern!

International Toys and Video games Market – 5 Forces

The worldwide toys and video games market is fragmented, and the 5 forces evaluation covers –

  • Bargaining Energy of Consumers

  • Risk of New Entrants

  • Risk of Rivalry

  • Bargaining Energy of Suppliers

  • Risk of Substitutes

  • Interpretation of Porter’s 5 Forces mannequin helps to strategize the enterprise, for complete particulars – purchase report!

International Toys and Video games Market – Buyer Panorama

The report contains the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on adoption charges in numerous areas based mostly on the penetration. Moreover, the report additionally contains key buy standards and drivers of value sensitivity to assist firms consider and develop their progress methods.

International Toys and Video games Market – Segmentation Evaluation

Phase Overview

Technavio has segmented the market based mostly on product, distribution channel, and area.

  • The exercise and ride-on toys phase will develop on the highest fee through the forecast interval. These toys primarily embody outside, sport, and mannequin car toys, akin to frisbees, hula hoops, and twisters. They’re used for recreation, sports activities, health, and juggling. Mannequin car toys are meant for youngsters aged two years and above. Journey-on toys assist in bettering the mobility of infants.

Geography Overview

By geography, the toys and video games market is segmented into North America, Europe, APAC, South America, and the Center East and Africa. The report offers actionable insights and estimates the contribution of all areas to the expansion of the worldwide toys and video games market.

  • North America held 31% of the worldwide toys and video games market in 2022. The market within the area is estimated to develop on the quickest tempo through the forecast interval owing to the rising demand for premium toys, the rising spending capability of shoppers, and the presence of a number of distinguished distributors.

Obtain a FREE Pattern Report

International Toys and Video games Market – Market Dynamics

Key components driving market progress

  • The expansion of the middle-class inhabitants and the rising disposable incomes are driving the toys and video games market progress.

  • In recent times, speedy urbanization and rising buying energy have led to modifications in life of shoppers in nations akin to Russia, China, and India.

  • In consequence, the demand for toys and video games from organized multi-brand retail shops has elevated, which helps distributors to earn larger revenues. 

Latest developments influencing the market

  • The emergence of three-dimensional (3D) printing is a key pattern within the toys and video games market.

  • 3D printers are anticipated to turn into extremely reasonably priced over the approaching years.

  • Many licensors, akin to Sesame Workshop and Hasbro, are providing licenses to 3D printing firms by offering entry to particular property.

  • Market gamers are introducing 3D printing instruments for constructing and modifying toys at house.

  • Such improvements are anticipated to propel the expansion of the market through the forecast interval.

Main challenges hindering market progress

  • The seasonal demand and the quick lifetime of merchandise and collectibles could problem the toys and video games market progress.

  • Retailers must plan merchandise procurement based mostly on demand forecasts. Nevertheless, the demand is extremely vulnerable to altering client wants, which compels producers to increase or drop product classes or strains commonly.

  • The merchandise manufacturing business is extremely fragmented, and retailers have a variety of distributors, which makes merchandise procurement more difficult.

  • Retailers pre-stock a lot of the merchandise to remain forward of opponents. Nevertheless, they could find yourself with useless inventory.

  • Such components will negatively influence the income of the toys and video games market.

Drivers, Tendencies, and Challenges are the components of market dynamics, which state about penalties and sustainability of the companies. Discover some insights from a free pattern report!

What are the important thing information lined on this toys and video games market report?

  • CAGR of the market through the forecast interval

  • Detailed data on components that may drive the expansion of the toys and video games market between 2023 and 2027

  • Exact estimation of the dimensions of the toys and video games market and its contribution to the dad or mum market

  • Correct predictions about upcoming developments and modifications in client conduct

  • Development of the toys and video games market business throughout APAC, North America, Europe, Center East and Africa, and South America

  • Thorough evaluation of the market’s aggressive panorama and detailed details about distributors

  • Complete evaluation of things that may problem the expansion of toys and video games market distributors

Achieve prompt entry to 17,000+ market analysis stories. 
Technavio’s SUBSCRIPTION platform

Associated Studies:

  • The toys market measurement in Europe is projected to develop by USD 8.75 billion with a CAGR of 4.77% between 2021 to 2026. The market is segmented by product (exercise toys and equipment, comfortable toys and equipment, outside and car toys, video games and puzzles, and others), distribution channel (specialty shops, e-retailers, hypermarkets, and malls), and geography (UK, France, Germany, Italy, and Remainder of Europe).

  • The development toys market measurement is projected to develop by USD 1.23 billion with a CAGR of two.79% between 2021 to 2026. The market is segmented by distribution channel (offline and on-line) and geography (North America, Europe, APAC, South America, and the Center East and Africa).

Toys and Video games Market Scope

Report Protection


Web page quantity


Base yr


Historic Interval

2017 -2021

Forecast interval

2023 -2027

Development momentum & CAGR

Speed up at a CAGR of 8.1%

Market progress 2023-2027

USD 70.12 million

Market construction


YoY progress (%)


Regional evaluation

North America, Europe, APAC, Center East and Africa, and South America

Performing market contribution

North America at 31%

Key nations

US, China, India, Germany, and UK

Aggressive panorama

Main firms, Market Positioning of Distributors, Aggressive Methods, and Trade Dangers

Main Distributors, Market Positioning of Distributors

4M Industrial Growth Ltd., Atlas Video games, Clementoni Spa, Elenco Electronics Inc., Franckh Kosmos Verlags GmbH & Co. KG, Goliath Video games LLC, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., Studying Sources Ltd., LEGO System AS, Mattel Inc., MGA Leisure Inc., Playmates Holdings Ltd., Ravensburger AG, Simba Dickie Group GmbH, Smartivity Labs Pvt. Ltd., Spin Grasp Corp., TOMY Co. Ltd., and VTech Holdings Ltd.

Market  Dynamics

Guardian Market Evaluation; Market progress inducers and obstacles; Quick-growing and slow-growing phase evaluation for the forecast interval

Customization purview

If our report has not included the information that you’re searching for, you may attain out to our analysts and get segments personalized.

Browse Shopper Discretionary Market Studies

Desk of Contents:

1 Govt Abstract

2 Market Panorama

3 Market Sizing

4 Historic Market Dimension

5 5 Forces Evaluation

6 Market Segmentation by Product

7 Market Segmentation by Distribution Channel

8 Buyer Panorama

9 Geographic Panorama

10 Drivers, Challenges, and Tendencies

11 Vendor Panorama

12 Vendor Evaluation

13 Appendix

About Us

Technavio is a number one world know-how analysis and advisory firm. Their analysis and evaluation concentrate on rising market developments and supply actionable insights to assist companies establish market alternatives and develop efficient methods to optimize their market positions. With over 500 specialised analysts, Technavio’s report library consists of greater than 17,000 stories and counting, masking 800 applied sciences, spanning 50 nations. Their shopper base consists of enterprises of all sizes, together with greater than 100 Fortune 500 firms. This rising shopper base depends on Technavio’s complete protection, in depth analysis, and actionable market insights to establish alternatives in current and potential markets and assess their aggressive positions inside altering market situations.

Technavio Analysis
Jesse Maida
Media & Advertising Govt
US: +1 844 364 1100
UK: +44 203 893 3200
Electronic mail:
Web site:

Global Toys and Games Market 2023-2027

International Toys and Video games Market 2023-2027



View authentic content material to obtain multimedia:—technavio-301687094.html

SOURCE Technavio


Leave a Reply

Your email address will not be published. Required fields are marked *